Another repost for you today, this time something I wrote for a tourism blog by Park resorts.
This was all about trying to find an angle that would help interact with people away from our usual core audience.
We came across the Love Northumberland campaign a few weeks ago and invited Ross Wigham, communications manager at Northumberland County Council to talk us through the aims of the campaign and how we can all play our part.
‘Northumberland is one of Britain’s best and most beautiful counties – that’s a given. But if there’s one unique selling point it’s undoubtedly our unspoilt, natural environment. From Roman history and amazing coastlines to fantastic countryside and awe inspiring castles, when it comes to the force of nature there’s not much better than here.
Widely recognised as one of the UK’s most unspoiled places it is an area of special environmental quality, famous for the Northumberland National Park and miles of amazing coast – which have been designated as areas of outstanding natural beauty.
There’s a real sense of history, with more castles here than anywhere else in England.
That’s why last year we launched a new campaign called LOVE Northumberland to help keep the area clean, green and pristine for all our residents and visitors. The campaign is designed to tap into the local pride in the county and get everyone involved in preserving and improving the environment
At Northumberland County Council we want to do everything we can to protect our wonderful natural environment so that tourists and visitors can enjoy this natural beauty the way it was intended. Whether you’re planning to visit the world heritage site at Hadrian’s Wall, crossing the causeway to Holy Island or just planning a trip to one of our fantastic beaches you can be sure that it will be clean and tidy.
You can play your part by making sure you always take your rubbish with you and by reporting environmental problems you see to the council. There are a number of ways you can do this, so if you have anything to report please call us on 0845 6006400, visit www.northumberland.gov.uk, email firstname.lastname@example.org, download our iphone app from itunes, or find us on Facebook.
We all Love Northumberland and hope you will too.’