7 pointers for pitching 

Unusual view of Tyne bridge and the sage from the Vermont steps
Unusual view of Tyne bridge and the sage from the Vermont steps

The latest CIPR North East event brought together the usual audience of regional PRs with freelance journalist Ian Wylie, who provided a fascinating whistlestop tour of where our local media has come from and more importantly where it is going.

It proved to be a really thought provoking couple of hours on the nature of modern media and what it means for all of us, both professionally and as consumers. As well as being a freelance journalist on some big national titles Ian is also a founder of The Northern Correspondent, a new(ish) print magazine dedicated to long form writing that promises to tell the stories of the North East that are now often forgotten by the mainstream press. Continue reading