Is it an art or is it a science? That seems to be the perennial question asked of corporate comms so it may be that the NHS was trying to tell us something by hosting a North East Event at the International Centre for Life.
The International Centre for Life opened in 2000 and as well as being an excellent visitor attraction, almost 600 people from 35 countries work there including researchers, doctors and nurses.
Much of the day went on to focus on how communications teams can use a more planned, scientific approach to their work allowing them to add much more value at a time of increasing change and shrinking resources. Continue reading