The Art of perception: A leaf from Bob’s PR book

The cover of Bob Leaf’s book on a life in PR will come as a blessing to all fans of the seminal TV show Mad Men, with the author silhouetted against the cover in true Don Draper style.

I was fortunate enough to meet Bob and get a copy of his book – The Art of Perception, memoirs of a life in PR – at the CIPR Northern conference earlier this summer as part of a session with President Sarah Hall.

Dubbed ‘the father of public relations’ with a 50 year career in the industry, the Mad Men comparisons proved irresistible to this diehard fan (with even the title of this blog based on a quote from the show). Continue reading

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