Whether you’re fighting a war, trying to lose weight, running a health campaign, trying to win the Premier League or – dare I say it -planning your communications you’ve got to have a strategy.

In fact strategy has become such a ubiquitous and at times widely misused word that it’s little wonder many of us feel that cold shiver of dread when asked “what’s the communications strategy for this?”

Communications strategy is widely debated online and is invariably one of the most front facing and high profile issues for most public sector organisations so that alone makes it important. Continue reading →