Thinking digital: curious minds & movie monsters

Ever wondered how many people in the world are left handed, how virtual reality can prevent car sickness or how data helps build the marvel universe?

More than a week later I’m still processing so many things after the Thinking Digital conference, which has become a legendary tech and innovation event in the North East although shamefully this was my first visit. Continue reading

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The latest from NHS #CommsLeads

extAs a lifelong Newcastle Utd fan and regular tweeter you’d be right to imagine that I’m well used to disappointment and defeat, so it’s nice to start the latest blog with some good news for the North East – I’ve been elected as the new chair of the NHS Providers #CommsLeads Network.

I’m a very regular attender of these meetings and often blog afterwards so I was genuinely pleased (and surprised) to take up the role and follow the excellent Carrie-Anne Wade who has built such a useful national network. Continue reading

10 simple tips for pitching to broadcast media

8441842442_84f6d2deb2_kIn the febrile world of social newsfeeds, real time updates, 280 character soundbites and our obsession with ‘the new’ we can sometimes be guilty of underestimating the power of more traditional channels.

A recent CIPR session on media pitching reminded me that more than 300,000 people watch the regional BBC Look North news every night and that local radio has a unique reach and reliability across communities. Continue reading