It’s been a strange couple of weeks in many ways with lots of optimism and pace around the vaccine and the amazing job staff are doing to roll it out, set against the continuing daily grind of Covid with no let up just yet.
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In 1972 a bestselling book warned of a global decline and general downturn for civilisation from the year 2020.
As a prediction “The limits to growth” now seems incredibly prescient although a global pandemic wasn’t really a part of the equation that crunched huge volumes of data on economics, population and industrialisation.
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It’s like “Deja Vu all over again” or so the famous Yogi Berra quote goes.
As we enter the third national lockdown I think we can all be forgiven for a feeling a bit like here we go again.
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So, I think we can all agree that 2020 has been a pretty terrible year, punctuated by some fantastic good news about the vaccine last week.
While we’re all keen to be positive and optimistic I think there’s a growing recognition that there are still some very hard days ahead especially as winter pressures and another potential wave of Covid19 hits the sector in the new year.
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The Greek philosophiser Heraclitus believed that everything must be kept in a permanent state of flux to hold the universe in balance.
“You can never step in the same river twice,” he famously posited.
Well, for many in the NHS that certainly sounds deceptive as they wade shoulder deep through the choppy waters of a second Covid19 wave and national lockdown.
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“What we know is a drop, what we don’t know is an ocean”
If like me you’ve been following Dark the slow burning, German time travel, philosophy head scratcher on Netflix you’ll recognise that quote.
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Way back before Covid19 and zoom and new normal and local lockdowns I started reading a book recommended to me at the last of our physical, in person, NHS comms networks in London.
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A couple of weeks ago I was interviewed alongside Jude Tipper for the Talking Comms podcast to give an idea of what it’s like working in NHS comms at the moment.
You can hear us in full flow here but if your ear drums can’t take that here are the 5 key points I was trying to get across.
Continue readingDear colleagues and friends,
I wish I was writing to you in happier circumstances, but I know that every one of you will be working harder than ever in absolutely exceptional circumstances.
As national chair of NHS Providers’ communications leads group and also an NHS communicator on the coal face, I just wanted to send my personal thanks for everything you’re doing to support your teams, colleagues and the public in these difficult times. Continue reading
Last week two of the sectors most senior communicators spoke to the #CommsLeads network about the skills needed to move beyond the profession.It’s always great to hear tips from people at the very top of the profession so we were incredibly lucky to have two comms pros that have moved into management positions at the heart of their respective organisations. Continue reading
a day without OJ - A comms, digital & PR blog by Ross Wigham 