brand anarchy

Change. Adapt. Evolve.

Darwin - they quoted me wrong

“As man advances in civilization, and small tribes are united into larger communities, the simplest reason would tell each individual that he ought to extend his social instincts and sympathies to all the members of the same nation, though personally unknown to him,” Charles Darwin 1871.

Change. Adapt. Evolve. That’s been the mantra for the past few years – certainly since the financial markets shook everything in 2008 – and that was the key message I took from the CIPR’s state of the profession survey. Continue reading →

Book review: Brand Anarchy by Steve Earl and Stephen Waddington

“There is a simple reason why you should not waste your time wondering whether you have lost control of your brand’s reputation. You have never had control of your brand’s reputation.”

This is the shocking and probably (for some) frightening premise of the whole book and the powerful opening line is an indication of what’s to come for the next 240 pages.

In essence the book is a potent look at industrial-scale change in the media and how we can understand and cope with it as a profession. Continue reading →