ciprne

Presidential visit

Thursday night saw the comms version of Airforce one roll into town (via a five hour train journey) as the new CIPR President Sarah Pinch visited Newcastle to explain her vision for the next 12 months.

Sarah has a really impressive and interesting back story so it was great to see her make such a long journey and take the time to meet the North East group. Continue reading →

Not dead, just different: Big media in a social media world.

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In a week when Newcastle Brown Ale admitted it was changing the recipe to please some Americans who don’t like the colour, it seems fitting that I was at the site where there famous ‘dog’ was once brewed.

The brewery has now been bulldozed after the familiar corporate merger/ acquisition/ sale process that seems to do for everything these days and a new science city building called ‘the core’ stands on the spot where millions of bottles of booze once rolled off the production line. Continue reading →

Six ‘award winning’ tips

There’s a great awards acceptance speech by comedian Jerry Seinfeld where he ruthlessly berates the whole idea of awards ceremonies, before ending by saying how proud he is to have won and can they do it all again next year.

You can see it here.

The comedy aside it strikes a note with people because we’re all nervous about putting our own work out there so publically.

With the awards season now in full swing just what is it that makes so many organisations put themselves in the spotlight and what exactly makes the winning ones so successful? And, more importantly why bother? Continue reading →