A battle of brevity

Winston_Churchill_As_Prime_Minister_1940-1945_MH26392In this time pressured era of 140 characters, infinite news feeds and desktop dining you’d think brevity would be a trait that’s worn like a medal of honour.

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How Facebook is finding us nurses

nurse-recruitment-bannerRecruiting nurses is one of the biggest challenges facing the NHS right now.

Nursing staff are the backbone of our organisation and recruiting the right number is absolutely vital in the safe running of caring and effective modern hospitals. NHS Trusts across the country are grappling with a national shortage of nurses, a huge demand for more trained staff and the continual need to recruit as people drop out of the workforce or retire. Continue reading

NE Comms conversation #24 “A job where being nosey helps”

Next up it’s the amazing Anna-Maria Cooney with her take on comms in the North East.

I first met AM when I interviewed her to join the internship scheme I set up in my former role. It proved to be a great decision and I’ve blogged before that running and meeting a cohort of interns was one of the best things I ever did.

I think I learned more from them then they did from me, so it’s fantastic to see Anna-Maria making such a success of her career a few years later. I should add that she’s one of the only non-native North Easterners to take part in the blog hailing as she does from Ireland.

Here’s what she had to say. Continue reading

NE Comms Conversation #21 “It’s about changing people’s perceptions and making a difference”

Poster produced by London & North Eastern Railway (LNER) to promote rail travel to the East coast of England. This poster, entitled 'Sun Bathing', was second in a series of six posters illustrating the various pastimes that could be enjoyed on the east coast. The posters formed a continuous scene when placed next to each other, but each was designed so that it could also stand alone. Artwork by Tom Purvis (1888-1957), who rallied for the profesionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment.

Helen Fox is another ace marcomms professional that I’ve met since starting the in the NHS last year.

She works in the award winning communications team at NHS North of England Commissioning Support and is someone who has really stood out to me since I joined the sector. Here’s here hints and tips on being a successful communicator. Continue reading

NE Comms conversation #18 “start running well before you’re 40”

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This week it’s the turn of Julian Christoper, a giant of the North East PR scene in every sense of the word, to join the conversation.

In an opus that takes us from 1992 to the present day Julian casts his cultured and experienced eye over the current state of the North East comms scene. He also gave me the perfect excuse to misquote the Princess Bride….”Life is pain. Anyone who says differently is selling something…….”

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8 things a Sicilian detective can teach us about comms

When it comes to gritty, intelligent crime drama the Nordic countries pretty much have it sewn up with their seemingly endless production line of ice-cold, fatally flawed detective series.

 

So a blast of white hot Sicilian attitude is the perfect contrast for lovers of crime drama with the latest BBC4 series of the irrepressible Inspector Montalbano.


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