Somebody once told me that the only people who like change are babies with dirty nappies. Over the past few years, through hard, grim experience of changing babies nappies, I’ve subsequently discovered that even then they’re often not totally cooperative.
So what hope do we have as communicators when to comes to engaging with people around difficult and often controversial change programmes?
To help answer that NHS Confederation hosted an event earlier this week bringing together some excellent speakers to look at the issue of communicating change across the health sector (you can see details here). Continue reading
Perception Vs reality
Images of Chris Froome and Bradley Wiggins flash through my mind as I race through the Northumberland countryside as the leader of an imaginary tour de France.
And in that absurd fantasy lies the first example of the classic perception vs reality gap. I’m only fooling myself.
The art of communications: fighting talk
War. What is it good for ? Absolutely nothing, right? WRONG. Not if the ancient text I’ve just finished reading is anything to go by.
But what can we in PR learn from the seminal and oft-quoted military text from ancient china the Art of War by Sun Tzu? Continue reading
Strategy – like a punch in the teeth
“Everyone has a plan ’til they get punched in the mouth.” ‘Iron’ Mike Tyson
Strategy, vision, mission, master-plan, principles, approach – all words that modern organisations bombard us with every day.
On websites, in the media, on corporate material and in meetings, the one thing a business or organisation has to have is a strategy right?
But what exactly does this mean and how can we translate this into a useful process for communications? Continue reading