Leaving local government: my 7 PR highlights

True grit
True grit

Firstly, sorry about the title. It’s hardly Leaving Las Vegas I know but it’s the only thing I can think of.

As most of you will know I’ve now started a new role in the NHS, leaving behind the grit bins, potholes, landfill tax and all the other local authority issues that I’ve wrestled with over the past seven years. Continue reading

Change. Adapt. Evolve.

Darwin - they quoted me wrong

“As man advances in civilization, and small tribes are united into larger communities, the simplest reason would tell each individual that he ought to extend his social instincts and sympathies to all the members of the same nation, though personally unknown to him,” Charles Darwin 1871.

Change. Adapt. Evolve. That’s been the mantra for the past few years – certainly since the financial markets shook everything in 2008 – and that was the key message I took from the CIPR’s state of the profession survey. Continue reading

Social speed now a vital public sector tool

One thing that has surprised me about social media is the sheer speed that it has been adopted by consumers and taken off as a vital corporate tool.

Although I’ve used it for a good few years professionally I was pretty sceptical about how much value it would add for local councils communicating directly with residents.

Thankfully I was interested enough in it as an experiment (for the wrong reasons as it turned out) to push hard for the council to use and invest in social media over a number of years. Continue reading

Our people, our places

Before the start of this summer season we struck a deal with our biggest tourist attractions to do something to help promote Northumberland as a destination and give something back to local people.

We wanted to create a weekend of free or discounted events that would let our residents access some of the best attractions on their doorsteps and celebrate the fantastic county they live in.

Continue reading