The other weekend I went Clay pigeon shooting deep in the Northumbrian countryside.

I know what you’re thinking, and yes there was tweed but I promise no red trousers or bow tie.

The process of blasting small targets out of the sky with powerful antique firearms is deeply cathartic and I would recommend it to anyone as way to lift stress after another manic day/week/lifetime.

The satisfying clack of shot breaking clay did get me thinking about how we use our communications channels and engage with people in our day jobs. Continue reading →