Perception Vs reality

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Images of Chris Froome and Bradley Wiggins flash through my mind as I race through the Northumberland countryside as the leader of an imaginary tour de France.

And in that absurd fantasy lies the first example of the classic perception vs reality gap. I’m only fooling myself.

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Six things that PR can learn from healthcare

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So I’ve worked in the NHS for five months now and I’m a bit further along in understanding how it all fits together.

So far in life I’ve been pretty lucky with health, so this job is my first real encounter with hospitals and medical staff and it’s fascinating to see how they work.

In my usual cross eyed way these are my six lessons that comms and PR people can learn from the medical profession. Continue reading

A different type of tablet on Gateshead hospital wards

This week I’ve been working on something slightly different that puts another spin on the omnipotent use of tablets and smart phones.

Nothing as exciting at the ubiqetious iphone6 launch, but something pretty impressive to me (as a newbie to healthcare and the NHS)

Look around you almost anywhere in public and you’ll see a wall of faces staring into electronic devices or tapping on tiny, shiny black touchscreens.

Now even medical teams will be doing the same, but in a way that’s good for your health. Continue reading

Six tips for connecting health and politics (part one)

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The future of the NHS and the overall health and wellbeing of the UK is probably one of the biggest political hot topics around and with a general election looming the #parlhealth event came to Durham in a bid to teach us more about connecting with politicians.

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