NE comms conversation #12 “creating a meaningful dialogue”

Rachel McBryde is the Business Development Director at Gardiner Richardson.

It’s great to get the views of someone so senior at one of the region’s top PR agencies and add more to this conversation about communications in the North East. There are some fantastic tips here for people looking to break into the industry as well as some great commentary on how PR is changing.

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NE Comms conversation #8 “Last had a night’s sleep in 2005”

Stuart Mackintosh spent nine years in journalism, including a spell as Chief Reporter at The Northern Echo, before moving into communications in 2006.

He has had two spells in North-East local government comms – either side of two years as a consultant – and is a former winner of the CIPR North-East Outstanding Young Communicator award.

Stuart is currently Communications Manager at pensions administrator RPMI, in Darlington

I’ve admired his work (and excellent blogging) for a long time and now he has his say on the North East comms scene….

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NE Comms conversation #5 “We worry we’ll get it right because we care”


Some say PR and media stalwart, others say Mr Northumberland.

Either way when Gordon Arnott talks, people listen.

A former journalist and senior communicator at One North East Gordon is also a multiple CIPR North East Pride award winner. He’s taken some time out to offer some words of wisdom on the state of the sector in the North East and it makes some fascinating reading…

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North East comms conversation: #1 “Garlic bread”


In the first of a self-deluded series of so-called ‘state of the nation’ voxpops I’ve been catching up with PR people from across the North East to find out what makes the region’s comms people tick.

All joking aside our region is widely regarded as one of the best when it comes to media and PR and I hope this brief insight gives us a chance to showcase some of the emerging themes in an exciting area of work.

To get us started with a huge bang I spoke to the hard-tweeting, Jaws loving artist formerly-known as Bryn Littleton. The journalist, turned flack has worked for local authorities, One North East and is now at NECC as well as being the current recipient of the CIPR NE Ken Robinson Award.

To miss-quote cartoon secret agent Archer somebody better call Kenny Logins because we’re about to enter the danger zone……

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North East comms conversation

Over the next few weeks I’ll be posting a series of brief interviews with some of the key people in North East PR.

I often get emailed or contacted on twitter by students asking questions about PR in the region, so thought it would be useful to ask some of the leading lights in the NE to do the same.

I’m hoping to run some short and engaging blogs that also bring a bit of levity to what can sometimes feel like a bit of an earnest subject.

If you’re interested in getting involved just get in touch using the comments section or on twitter (@rosswigham)

CIPR Trends 2014

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As we near the end of the year the temptation is always to look backwards at the last 12 months, so it was nice to be asked to look forward and write something on the trends in PR for 2014.

When it comes to making predictions I’m basically in the Paul Gascoigne school of thought – “I don’t make predictions and I never will” – but the CIPR asked for my views and I gave it my best shot. Continue reading

TV Times


This blog first appeared on 

It’s not often that I’m nervously tuned into ITV right before Coronation Street, furtively waiting for a middle aged TV star and former hit-maker to wax lyrical about my patch.

I say not often, when of course I mean never. In fact,  last Monday is probably the first time I ever pressed the ‘3’ button on my TV.

But working in local government comms has taken me to some strange places in recent years. Continue reading