There’s a great awards acceptance speech by comedian Jerry Seinfeld where he ruthlessly berates the whole idea of awards ceremonies, before ending by saying how proud he is to have won and can they do it all again next year.

You can see it here.

The comedy aside it strikes a note with people because we’re all nervous about putting our own work out there so publically.

With the awards season now in full swing just what is it that makes so many organisations put themselves in the spotlight and what exactly makes the winning ones so successful? And, more importantly why bother? Continue reading →