Six ‘award winning’ tips

There’s a great awards acceptance speech by comedian Jerry Seinfeld where he ruthlessly berates the whole idea of awards ceremonies, before ending by saying how proud he is to have won and can they do it all again next year.

You can see it here.

The comedy aside it strikes a note with people because we’re all nervous about putting our own work out there so publically.

With the awards season now in full swing just what is it that makes so many organisations put themselves in the spotlight and what exactly makes the winning ones so successful? And, more importantly why bother? Continue reading

Change. Adapt. Evolve.

Darwin - they quoted me wrong

“As man advances in civilization, and small tribes are united into larger communities, the simplest reason would tell each individual that he ought to extend his social instincts and sympathies to all the members of the same nation, though personally unknown to him,” Charles Darwin 1871.

Change. Adapt. Evolve. That’s been the mantra for the past few years – certainly since the financial markets shook everything in 2008 – and that was the key message I took from the CIPR’s state of the profession survey. Continue reading

Ten thoughts on getting social

In advance of my session at the CIPR North conference in Leeds tomorrow, I thought now would be a good time to repost my top ten tips for social media.

This first appeared in corpcomms magazine. Hope it’s useful.

Ross Wigham, service manager for communications at Northumberland County Council, offers up some advice on using social media to promote local, public services.

1. Try to think customer not corporate. This sounds pretty obvious doesn’t it but for too long we were focusing on what the council wanted to tell people, rather than thinking about the conversations that we should be having. Social media for councils and the whole public sector is a real game changer when it comes to engagement and that starting point should be thinking about the stuff residents want to talk to us about. It’s meant to be a conversation, so make sure you’re listening as well as talking. From a population of 300,000 we’ve now got more than 26,000 people signed up to our networks, despite being a predominantly rural area. Continue reading

How a hashtag helped our summer

Summer fun

What summer?

Up here in Northumberland (and like most of the UK this year) our summer was restricted to about two weeks, giving us just enough time to construct an arc or drain away the flood water (see here for photographic evidence).

But in between all that we did want to do something to online to help publicise the best events, attractions and locations for fun days out in the summer holidays.

Continue reading

No hiding place

Continuing with the Likely Lads theme from my earlier post one of the most famous episodes is a great example of how much technology has changed our lives in a single generation.

No hiding place was filmed roundabout  the year I was born (1976) and the lads set out to avoid finding out the score of an England game, so they can watch the TV highlights later that night.

Part of the joke is that this should be a relatively easy task to achieve because England are playing in far away Bulgaria and in the 1970s they didn’t have Sky Sports, iPhones or rolling news.

Continue reading