Making your council magazine work in the new world

This is repost of a piece I did for the fantastic comms2point0 (@comms2point0) blog that I hope some of the public sector readers will be interested in. It’s worth saying again that anyone working in public sector PR needs to be reading that blog every day because it will help, inspire and let you steal perfectly good ideas.

Council magazines may seem like a strange topic for discussion given the amount of time and effort we now spend on social media (see my previous post) but I just wonder if we’re now discarding a tool that’s still got so much to offer in the internet age.

Whatever the format, people still love reading stories that build a narrative about where they live and what interests them.

Given that local authority mags now seem to be the communications equivalent of the bowler hat I’d like to reassess what they can provide, particularly in tandem with social networks. Continue reading