“Everyone has a plan ’til they get punched in the mouth.” ‘Iron’ Mike Tyson
Strategy, vision, mission, master-plan, principles, approach – all words that modern organisations bombard us with every day.
On websites, in the media, on corporate material and in meetings, the one thing a business or organisation has to have is a strategy right?
But what exactly does this mean and how can we translate this into a useful process for communications? Continue reading