Strategy – like a punch in the teeth

“Everyone has a plan ’til they get punched in the mouth.”       ‘Iron’ Mike TysonWhite_House_Chief_of_Staff_Dick_Cheney_during_a_campaign_strategy_session_-_NARA_-_7027918

Strategy, vision, mission, master-plan, principles, approach – all words that modern organisations bombard us with every day.

On websites, in the media, on corporate material and in meetings, the one thing a business or organisation has to have is a strategy right?

But what exactly does this mean and how can we translate this into a useful process for communications? Continue reading