It was the usual sun kissed and balmy day on Tyneside when the NHS hosted a session on communications strategy in Newcastle.

The theme was developing, delivering and evaluating a communications strategy that works and I was asked to run a session offering some advice based on my 5 years in the NHS so far. Continue reading →

Working life can often feel a bit like table tennis – as soon as you hit one over the net another one comes flying back at you – so attending a seminar held in a giant ping pong arena felt strangely appropriate. Continue reading →