Is it an art or is it a science? That seems to be the perennial question asked of corporate comms so it may be that the NHS was trying to tell us something by hosting a North East Event at the International Centre for Life.
The International Centre for Life opened in 2000 and as well as being an excellent visitor attraction, almost 600 people from 35 countries work there including researchers, doctors and nurses.
Much of the day went on to focus on how communications teams can use a more planned, scientific approach to their work allowing them to add much more value at a time of increasing change and shrinking resources. Continue reading
As a comms person in any sector it’s vital that you have a good understanding of the business and how it works on a day to day basis.
In a service industry like health it’s even more important and one of the risks of having a wide helicopter view from the top of an organisation is that you can miss what’s happening on the front line. Continue reading
There’s something horribly age defining about being asked to speak to students about how to get a start in their career, like noticing policemen and doctors are starting to look younger.
At the same time it was also a huge and irresistible honour to be part of an event at one of the best PR courses in my home university. Continue reading
In the week that we heard the current task facing the NHS was rated as mission impossible by a new report, it was reassuring to see the positive impact that good communications can have during increasingly challenging times.
In the same NHS Providers report they also argue that what the heath service needs now is greater realism, flexibility and support – luckily the AHCM conference provided a large dose of all three. Continue reading
It was probably an unusual week to talk about the successes of British cycling given some of the revelations that emerged in court during the same week, but North East health leaders gained a fascinating insight into developing a culture of high performance and how mistakes are an intrinsic part of success.
Journalist, author, Olympian and broadcaster Matthew Syed was in Newcastle to talk to the NHS North East Leadership Academy about how organisations can develop high performance by learning from mistakes and looking to make constant improvements. Continue reading