Respite and recovery comms

“I judge you unfortunate because you have never lived through misfortune. You have passed through life without an opponent so nobody can ever know what you are capable of – not even you”

In the 1st Century Roman philosopher Seneca mused on the nature of adversity and in the past 14 months we’ve seen plenty of that.

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Postcard on covid comms vol 7

In the modern world we are sometimes guilty of thinking we have a monopoly on disruption and the pace of change, but I was struck this week by a line in the excellent Michael Palin book on HMS Erebus.

When the ship set off on a polar expedition in 1839 there was no such thing as photography and yet when they returned to port just 4 years later the daguerreotype camera meant photos were now part of everyday life.

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No shortage of challenges

So, I think we can all agree that 2020 has been a pretty terrible year, punctuated by some fantastic good news about the vaccine last week.

While we’re all keen to be positive and optimistic I think there’s a growing recognition that there are still some very hard days ahead especially as winter pressures and another potential wave of Covid19 hits the sector in the new year.

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