The ship of Theseus, Trigger’s broom & the 10 key comms skills

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How do things survive change?

There’s lots of philosophical and academic thinking around objects and concepts but what about people or teams?

In the classical thought experiment Theseus’s paradox we’re asked to consider if a ship that returns from a long voyage, but has gradually had every part replaced, is still the same object or something completely new? Continue reading

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5 lessons on NHS comms strategy

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Is it an art or is it a science? That seems to be the perennial question asked of corporate comms so it may be that the NHS was trying to tell us something by hosting a North East Event at the International Centre for Life.

The International Centre for Life opened in 2000 and as well as being an excellent visitor attraction,  almost 600 people from 35 countries work there including researchers, doctors and nurses.

Much of the day went on to focus on how communications teams can use a more planned, scientific approach to their work allowing them to add much more value at a time of increasing change and shrinking resources. Continue reading

Back to the floor

As a comms person in any sector it’s vital that you have a good understanding of the business and how it works on a day to day basis.

In a service industry like health it’s even more important and one of the risks of having a wide helicopter view from the top of an organisation is that you can miss what’s happening on the front line. Continue reading

The importance of planning & other lessons from AHCM

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In the week that we heard the current task facing the NHS was rated as mission impossible by a new report, it was reassuring to see the positive impact that good communications can have during increasingly challenging times.

In the same NHS Providers report they also argue that what the heath service needs now is greater realism, flexibility and support – luckily the AHCM conference provided a large dose of all three. Continue reading