Finding volunteers 

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Better one volunteer than three pressed men, so the old naval saying goes, and it’s volunteers who are currently providing a vital resource to help NHS hospitals.

Our NHS trust alone has around 142 volunteers carrying out a range of tasks across the hospital. In the current financial climate these volunteers are proving an important way of freeing up existing staff, making the trust run more efficiently and generally supporting our teams across the hospital.

Earlier this year we were tasked with running a campaign that would help recruit more volunteers, provide some recognition for the valuable work they do and broaden the range of people who were applying. Continue reading

How Facebook is finding us nurses

nurse-recruitment-bannerRecruiting nurses is one of the biggest challenges facing the NHS right now.

Nursing staff are the backbone of our organisation and recruiting the right number is absolutely vital in the safe running of caring and effective modern hospitals. NHS Trusts across the country are grappling with a national shortage of nurses, a huge demand for more trained staff and the continual need to recruit as people drop out of the workforce or retire. Continue reading

10 things about social media in the NHS

imageIn a week that saw most people coming to terms with the trauma of Bake Off, it was very much a case of baking as I headed into the 32 degree furnace of a supposedly Autumnal London for the latest NHS Providers get together.

This was the first of a new style of network meeting that aimed to focus on a single, strategic issue with the speakers looking at it from various different angels. Continue reading

A Brexit for all seasons

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Phew. What a week. By now you’re probably thinking “what I really need is some more Brexit analysis”

As Terry from the Likely Lads famously said “I’d offer you a beer but I’ve only got six”. I’m sure, like me, you’ve had it up to the eyes with claim and counterclaim but in such momentous times I thought it would be remiss not to remark on some of the communications issues reflected in the campaign.

Don’t worry this isn’t another political polemic and will focus on the comms – that’s assuming we still need comms in an apocalyptic wasteland where the populace eats from bins and competes in organised cage fights for fuel. Continue reading

Devolution, taxis and brown ale

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It’s the same the world over. If you want to understand the mood of a city just ask a taxi driver.

Well, the organisers of our devolution update did just that and found their Newcastle cabbie knew all about it, but he sagely warned that “in ten years time it will all go back round again and powers will re-centralised”.

The idea of a cosmic wheel that just keeps spinning round certainly isn’t the communications challenge I was expecting but actually it does have some basis in reality. Continue reading