Not dead, just different: Big media in a social media world.

IMG_0937

In a week when Newcastle Brown Ale admitted it was changing the recipe to please some Americans who don’t like the colour, it seems fitting that I was at the site where there famous ‘dog’ was once brewed.

The brewery has now been bulldozed after the familiar corporate merger/ acquisition/ sale process that seems to do for everything these days and a new science city building called ‘the core’ stands on the spot where millions of bottles of booze once rolled off the production line. Continue reading