Getting hired and getting ahead in PR

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There’s something horribly age defining about being asked to speak to students about how to get a start in their career, like noticing policemen and doctors are starting to look younger.

At the same time it was also a huge and irresistible honour to be part of an event at one of the best PR courses in my home university. Continue reading

The importance of planning & other lessons from AHCM

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In the week that we heard the current task facing the NHS was rated as mission impossible by a new report, it was reassuring to see the positive impact that good communications can have during increasingly challenging times.

In the same NHS Providers report they also argue that what the heath service needs now is greater realism, flexibility and support – luckily the AHCM conference provided a large dose of all three. Continue reading

A Brexit for all seasons

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Phew. What a week. By now you’re probably thinking “what I really need is some more Brexit analysis”

As Terry from the Likely Lads famously said “I’d offer you a beer but I’ve only got six”. I’m sure, like me, you’ve had it up to the eyes with claim and counterclaim but in such momentous times I thought it would be remiss not to remark on some of the communications issues reflected in the campaign.

Don’t worry this isn’t another political polemic and will focus on the comms – that’s assuming we still need comms in an apocalyptic wasteland where the populace eats from bins and competes in organised cage fights for fuel. Continue reading

10 unthoughts from a comms unconference

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Last week I got the opportunity to take part in a PR masterclass in Leeds but also, thanks to the vagaries of the British Transport system, re-enact one of my favourite childhood films, Plaines, Trains and automobiles.

The delays, false starts, and cancellations meant I got to revive the prematurely greying and urbane but impatient Neil Page as I struggled back on the seemingly impossible journey from Yorkshire to Newcastle. Turns out it was a part I was born to play. Continue reading

Cover bands don’t save the world and 7 other lessons from Birmingham

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It was an epic journey to get to AHCM and by the end I was more like Homer Simpson than Homer’s odyssey, but traveling around the uk by rail certainly takes on the feel of a quest in Greek mythology.

However it was well worth the trip from Newcastle, as healthcare communicators from across the UK came together to hear the latest trends from across the NHS.

Here’s my take on some of the key lessons from the day:

#1 Some leadership insight from an inner city GP
“Cover bands can’t change the world, but there’s nothing new invented under the sun,” said Dr Nick Harding. It’s that unique blend of vision, delivery and understanding the reality on the ground that will determine the success or failure of our work. Continue reading

25 tips from the cream of North East PR

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What started out as a germ of an idea with a couple of my contacts on Twitter has grown into a broad series of posts about the North East PR and communications scene.

What came out of a few light hearted and sometimes tongue-in-cheek questions was a really positive picture of a region that’s getting its mojo back after some extremely tough years.

If you’re looking for some hints and tips from some of the best comms and PR people you’ve come to the right place.

I was also so impressed (but not surprised) at the willingness of PR professionals in these parts to share their ideas so readily so that others can learn from them. Make no mistake – I’ve learned loads from looking at these posts and would say they make some essential reading for anyone looking to break into the profession.

I’d like to say a massive thank you to everyone who contributed.

Last year a newspaper that should probably know better caused outrage with a  pretty shabbily informed article comparing the North East to the run down US city of Detroit. It implied a sense of hopelessness and self pity, well if you work in comms take a look at some of these and see if it changes your mind……

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NE Comms conversation #24 “A job where being nosey helps”

Next up it’s the amazing Anna-Maria Cooney with her take on comms in the North East.

I first met AM when I interviewed her to join the internship scheme I set up in my former role. It proved to be a great decision and I’ve blogged before that running and meeting a cohort of interns was one of the best things I ever did.

I think I learned more from them then they did from me, so it’s fantastic to see Anna-Maria making such a success of her career a few years later. I should add that she’s one of the only non-native North Easterners to take part in the blog hailing as she does from Ireland.

Here’s what she had to say. Continue reading