25 tips from the cream of North East PR

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What started out as a germ of an idea with a couple of my contacts on Twitter has grown into a broad series of posts about the North East PR and communications scene.

What came out of a few light hearted and sometimes tongue-in-cheek questions was a really positive picture of a region that’s getting its mojo back after some extremely tough years.

If you’re looking for some hints and tips from some of the best comms and PR people you’ve come to the right place.

I was also so impressed (but not surprised) at the willingness of PR professionals in these parts to share their ideas so readily so that others can learn from them. Make no mistake – I’ve learned loads from looking at these posts and would say they make some essential reading for anyone looking to break into the profession.

I’d like to say a massive thank you to everyone who contributed.

Last year a newspaper that should probably know better caused outrage with a  pretty shabbily informed article comparing the North East to the run down US city of Detroit. It implied a sense of hopelessness and self pity, well if you work in comms take a look at some of these and see if it changes your mind……

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NE Comms conversation #24 “A job where being nosey helps”

Next up it’s the amazing Anna-Maria Cooney with her take on comms in the North East.

I first met AM when I interviewed her to join the internship scheme I set up in my former role. It proved to be a great decision and I’ve blogged before that running and meeting a cohort of interns was one of the best things I ever did.

I think I learned more from them then they did from me, so it’s fantastic to see Anna-Maria making such a success of her career a few years later. I should add that she’s one of the only non-native North Easterners to take part in the blog hailing as she does from Ireland.

Here’s what she had to say. Continue reading

NE Comms conversation #22 “Honesty really is the best policy, kids”

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This week digital copywriter Mark Grainger takes to the stage to have his say in the NE Comms conversation.

I don’t know Mark personally, but we’ve chatted a bit on Twitter and he always has something interesting to say.

Hopefully he brings a new and different perspective to the blog, and hey, he dismissively uses the term “social warlock” and casually references Ghostbusters so he’s okay by me. Continue reading

NE Comms Conversation #21 “It’s about changing people’s perceptions and making a difference”

Poster produced by London & North Eastern Railway (LNER) to promote rail travel to the East coast of England. This poster, entitled 'Sun Bathing', was second in a series of six posters illustrating the various pastimes that could be enjoyed on the east coast. The posters formed a continuous scene when placed next to each other, but each was designed so that it could also stand alone. Artwork by Tom Purvis (1888-1957), who rallied for the profesionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment.

Helen Fox is another ace marcomms professional that I’ve met since starting the in the NHS last year.

She works in the award winning communications team at NHS North of England Commissioning Support and is someone who has really stood out to me since I joined the sector. Here’s here hints and tips on being a successful communicator. Continue reading

NE Comms conversation #18 “start running well before you’re 40”

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This week it’s the turn of Julian Christoper, a giant of the North East PR scene in every sense of the word, to join the conversation.

In an opus that takes us from 1992 to the present day Julian casts his cultured and experienced eye over the current state of the North East comms scene. He also gave me the perfect excuse to misquote the Princess Bride….”Life is pain. Anyone who says differently is selling something…….”

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