10 simple tips for pitching to broadcast media

8441842442_84f6d2deb2_kIn the febrile world of social newsfeeds, real time updates, 280 character soundbites and our obsession with ‘the new’ we can sometimes be guilty of underestimating the power of more traditional channels.

A recent CIPR session on media pitching reminded me that more than 300,000 people watch the regional BBC Look North news every night and that local radio has a unique reach and reliability across communities. Continue reading

Advertisements

Nostalgia, neurosis, animals and other lessons

Albert-camus

The French philosopher Albert Camus talked often of the contraction of living life well in a universe that has no meaning, and that only by recognising the absurd could an individual truly experience freedom.

He would have rejoiced at the average 2019 social newsfeed where the absurd and meaningless seem to have reached their apex. Sadly existentialist philosophy only goes so far for the hard working public sector comms professional, where the more practical and prosaic is probably more useful. Continue reading

An alternative comms reading list: 10 books to change your thinking

16104487418_d70c626f6d_zDoes anyone else keep getting that “the average CEO reads 60 books a year” advert popping up on their timeline?

Now I like a good read but the thought of getting through 60 business books in 2019 makes my blood run cold. In between doing the day job, getting the kids to school and finishing the ironing it’s impossible for most normal humans.

But reading helps offer up some of the best ideas and access to unique, new thinking on the subjects that we’re all grappling with every day at work. Continue reading

NHS lessons on internal comms

It’s clear that the current workforce challenges facing the NHS are prompting deeper and more urgent thinking by comms teams, if the number of sessions devoted to internal comms in the past six months is anything to go by.

A focus on internal communications has been a feature of almost every seminar or presentation that I’ve been to in the last six months as organisations seek to tighten their relationships with employees. Continue reading

Can I have a comms strategy with that? Lessons from a business classic

pexels-photo-358562Whether you’re fighting a war, trying to lose weight, running a health campaign, trying to win the Premier League or – dare I say it -planning your communications you’ve got to have a strategy.

In fact strategy has become such a ubiquitous and at times widely misused word that it’s little wonder many of us feel that cold shiver of dread when asked “what’s the communications strategy for this?”

Communications strategy is widely debated online and is invariably one of the most front facing and high profile issues for most public sector organisations so that alone makes it important. Continue reading

6 comms lessons from 2018

9490956967_9b2a649dba_b

Well, it’s almost time to hang another year on the line as we hurtle towards 2019 with all the foreboding of a 1970s-era outlaw country music playlist.

This is always a time for reflection and introspection and the last 12 months give us plenty to think about, whether you believe we’re heading for the apocalypse or just starting out on the glorious ascension to the sunny uplands.

Either way 2018 has offered up plenty of lessons and looking back over the most popular posts on this blog some key themes do emerge. Continue reading