“We’ve been running a marathon for the past 2 years and now as we approach the end, we’re asking people to sprint.”
I heard a clinician use this analogy last week and it feels like a good way of summing up where we are now.
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Two years into a global pandemic and it’s words from 150 years ago that seem to ring most true “the more things change, the more they stay the same.”
NHS communicators are still battling away on many of the same high-profile issues with no real sign of respite as we move into 2022.
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As we move into yet another stage of the pandemic behaviour change has become the holy grail in public health communications.
But as Tony Soprano found out on his many visits to therapy behaviour change is hard – even when you’re starting with yourself.
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As we continue along this seemingly endless Nick Drake album of a pandemic working life I spoke with some of the key people in our #CommsLeads network to try and understand the big issues facing NHS communicators this winter.
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There’s a scene in the second series of The Sopranos when Jackie Aprile tells Tony: “Like Tao says, you gotta shut one door, before another can open”.
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At this stage of the pandemic it’s tempting to feel a bit like Bob from the likely lads when he worried that “In the chocolate box of life the top layer’s already gone. And someone’s pinched the orange crème from the bottom.”
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In a week that started with a man doing unusual things with a flare outside Wembley and ended with 50,000 new daily covidcases, it was good to take an hour out to think about tomorrow and bask in the possibility of future days to come.
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“I judge you unfortunate because you have never lived through misfortune. You have passed through life without an opponent so nobody can ever know what you are capable of – not even you”
In the 1st Century Roman philosopher Seneca mused on the nature of adversity and in the past 14 months we’ve seen plenty of that.
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In the modern world we are sometimes guilty of thinking we have a monopoly on disruption and the pace of change, but I was struck this week by a line in the excellent Michael Palin book on HMS Erebus.
When the ship set off on a polar expedition in 1839 there was no such thing as photography and yet when they returned to port just 4 years later the daguerreotype camera meant photos were now part of everyday life.
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The central message of the sweeping new Adam Curtis doumentary Can’t get you out of my head is that the world is something we make and can actually be remade differently despite all the hidden forces that have brought us to this point.
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a day without OJ - A comms, digital & PR blog by Ross Wigham 