Not dead, just different: Big media in a social media world.

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In a week when Newcastle Brown Ale admitted it was changing the recipe to please some Americans who don’t like the colour, it seems fitting that I was at the site where there famous ‘dog’ was once brewed.

The brewery has now been bulldozed after the familiar corporate merger/ acquisition/ sale process that seems to do for everything these days and a new science city building called ‘the core’ stands on the spot where millions of bottles of booze once rolled off the production line. Continue reading

Reading, Romans, bleepers & leaving local government. My 6 key 2014 moments

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This dry January thing is dragging on a bit isn’t it?

After living like Oliver Reed since the back of December, two full days of total sobriety is breeding a cumulative hangover so devastating that it’s threatening my sanity. That aside there’s plenty to look forward in 2015 (like the last series of Mad Men).

A brief look back at my blog stats from 2014 shows that the most popular posts align unerringly with some of the biggest themes for me in the last 12 months.

These were six the most popular posts and hopefully they say something more about the current PR economy and landscape. Continue reading

The tinker, tailor, soldier, spy of social media

George Smiley in the film version of Tinker Tailor Soldier Spy
George Smiley in the film version of Tinker Tailor Soldier Spy

There’s a bit somewhere in the middle of the George Smiley spy trilogy where the characters reach a point where they know their place in the world is facing huge change, an era of cold war and Empire is coming to an end, and while their methods seem increasingly outdated they carry on regardless for want of anything else to do.

As bizarre as this may sound these amazingly atmospheric set of novels provided a nice parallel for two social media events that I went along to last month. Continue reading

How do you solve a problem like health & wellbeing?

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That sounds like a fairly abstract question I know and it reminds me of a Louis CK stand-up routine, where he plays the part of someone trying to explain to an angry god what a ‘job’ is.

The premise of the joke is that a benevolent creator has provided everything we need to survive and the minute his back is turned the humans have massively overcomplicated everything, leading to a need for jobs, double shot Frappuccinos and bacon cheese burgers.

So there lies the problem for big thematic questions like this, because dealing with big problems is inherently complex, can’t be tackled by one organisation in  isolation and there isn’t  a narrative that’s easy to communicate. Continue reading