I’ve just finished reading a book that was written in the 1980s and like big hair or grindingly depressing economic news much of the advice contained in its yellowing pages seems to be back in vogue.

Roger Ailes wrote You are the message in 1989 and although it’s primarily about speaking in front of an audience, there’s a wealth of communications & PR advice that’s still relevant today.

In fact, Ailes himself defines an ‘audience’ as anyone more than yourself. It could be two colleagues in a meeting or a million people watching on TV.

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