North East comms conversation: #1 “Garlic bread”


In the first of a self-deluded series of so-called ‘state of the nation’ voxpops I’ve been catching up with PR people from across the North East to find out what makes the region’s comms people tick.

All joking aside our region is widely regarded as one of the best when it comes to media and PR and I hope this brief insight gives us a chance to showcase some of the emerging themes in an exciting area of work.

To get us started with a huge bang I spoke to the hard-tweeting, Jaws loving artist formerly-known as Bryn Littleton. The journalist, turned flack has worked for local authorities, One North East and is now at NECC as well as being the current recipient of the CIPR NE Ken Robinson Award.

To miss-quote cartoon secret agent Archer somebody better call Kenny Logins because we’re about to enter the danger zone……

What worries you about the industry?
The amount of people doing it badly

What made you get into the PR/comms business?
The terrible hours and pay in journalism

How have things changed in the last 5 years?
The impact of social media and the decline of the print media

Are you optimistic about the future?
Yes, seeing a rise in activity and recruitment after impact of recession

What single bit of advice would you give graduates just entering the business?
Don’t be afraid to ask questions, no matter how stupid they may seem

Are disciplines like PR, marketing and advertising becoming the same thing?
Not sure about advertising, but lines between PR and marketing increasingly blurring.

What are the key traits people in PR need to succeed?
Confidence, ability to build and maintain contacts and clean and concise copywriting

Is the industry becoming more or less fragmented?
I think less. Having worked in-house my whole career, I have better links with comms professionals in other organisations than ever before.

For you, what’s the real benefit of good PR/comms?
Awareness – as a business organisation PR activity is helping us reach potential members and provide them with info on our policy platforms and benefits of membership

What advice would you give the younger you?
No matter how boring you find the subject, give it your all

What do you see as the most important issues in PR right now?
The decline of local and regional newspapers

What ‘s the best thing about living/working in the North East?
Quality of life, lack of congestion, vibrant cities, beautiful countryside…anything I’ve missed from the Passionate People campaign?

What do you see as the next big thing?
Garlic bread

Who will play you when they get round to making the biopic of your life?
Lindsay Lohan

What’s your favourite film?

What keeps you up at night?
My bloody kids

Bryn is currently the PR manager for  the North East Chamber of Commerce & you can follow him on Twitter here @NECCBrynPR  &  here @dancngbear76

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