PR

Social speed now a vital public sector tool

One thing that has surprised me about social media is the sheer speed that it has been adopted by consumers and taken off as a vital corporate tool.

Although I’ve used it for a good few years professionally I was pretty sceptical about how much value it would add for local councils communicating directly with residents.

Thankfully I was interested enough in it as an experiment (for the wrong reasons as it turned out) to push hard for the council to use and invest in social media over a number of years. Continue reading →

I hear you

Thanks for all the votes in the poll I set about what you’d like to read about.

The results are now in and you can see them here.

So much for all my serious, hard thought, insightful writing about work and professional issues. According to this you mostly want more of my jaded, cynical musings on life and parenting.

I’ll try to dream something up so expect a new post each on the top three issues soon: life & children, comms & pr and social media.

I was pretty surprised by the results but when I looked back this  piece about having children is the most popular post on the blog by more than 100 hits.

Book review: Brand Anarchy by Steve Earl and Stephen Waddington

“There is a simple reason why you should not waste your time wondering whether you have lost control of your brand’s reputation. You have never had control of your brand’s reputation.”

This is the shocking and probably (for some) frightening premise of the whole book and the powerful opening line is an indication of what’s to come for the next 240 pages.

In essence the book is a potent look at industrial-scale change in the media and how we can understand and cope with it as a profession. Continue reading →