Images of Chris Froome and Bradley Wiggins flash through my mind as I race through the Northumberland countryside as the leader of an imaginary tour de France.
And in that absurd fantasy lies the first example of the classic perception vs reality gap. I’m only fooling myself.
That sounds like a fairly abstract question I know and it reminds me of a Louis CK stand-up routine, where he plays the part of someone trying to explain to an angry god what a ‘job’ is.
The premise of the joke is that a benevolent creator has provided everything we need to survive and the minute his back is turned the humans have massively overcomplicated everything, leading to a need for jobs, double shot Frappuccinos and bacon cheese burgers.
So there lies the problem for big thematic questions like this, because dealing with big problems is inherently complex, can’t be tackled by one organisation in isolation and there isn’t a narrative that’s easy to communicate. Continue reading
This week I’ve been working on something slightly different that puts another spin on the omnipotent use of tablets and smart phones.
Nothing as exciting at the ubiqetious iphone6 launch, but something pretty impressive to me (as a newbie to healthcare and the NHS)
Look around you almost anywhere in public and you’ll see a wall of faces staring into electronic devices or tapping on tiny, shiny black touchscreens.
Now even medical teams will be doing the same, but in a way that’s good for your health. Continue reading
“We know that people don’t rush home to turn on the Parliament channel. We have to work extremely hard to engage with people,” Baroness Tanni Grey-Thompson.
The future of the NHS and the overall health and wellbeing of the UK is probably one of the biggest political hot topics around and with a general election looming the #parlhealth event came to Durham in a bid to teach us more about connecting with politicians.
Learning about the NHS and how healthcare comms works has been a real learning curve.